Exhibitions and trade events provide the platform you need to place your company directly in front of thousands of shoppers who attend an event specifically to view, compare and purchase products and services. Exhibiting is one of the most cost-effective and proven sales and lead generation tools available to businesses today. Here are a few top reasons why you should exhibit at trade shows and exhibitions.
- SALES, SALES, SALES
Most patrons enter a trade show with one goal in mind: to take advantage of show specials and offers. They are there to shop, learn and discover and are often ready to invest in good products and services on the spot!
- CONNECT FACE-TO-FACE
Exhibitions and trade events give you the ability to directly connect one on one with new and existing customers. This gives visitors the chance to meet the team behind the brand and develop long-term confidence in your company and products.
- GATHER TARGETED LEADS
Trade shows provide an opportunity to drastically expand your client base. Patrons are highly motivated, looking to purchase or gather information for later purchases. Smart businesses will gather these leads to follow up on at a later date.
- BROAD EXPOSURE VIA EVENT GUIDES
Australian Events alone produce over 500,000 Event Guide’s annually and distribute them in the local region, which will put your company details in the hands of many thousands of people, some of whom may not even make it to the event. The Event Guide contains the contact details for every exhibitor!
- BRING YOUR PRODUCT TO LIFE
Nothing beats a hands-on demonstration and explanation of an innovative product, and trade shows give you this opportunity! You also have the chance to explain its features and benefits directly to potential customers during your demonstrations.
- INSTANT FEEDBACK
Trade shows are a great way to trial new products and gather instant feedback from the visitors. Get an understanding of your customers, their needs, and understand your target audience better.
- EXPAND YOUR INDUSTRY CONTACTS
During set up, bump out and of the course of the event, you will have the chance to connect with other exhibitors and make new contacts within the industry. These contacts may be valuable in the future!
- VALUE FOR MONEY
Events and Trade Shows are one of the most cost-effective and proven strategies available to businesses to generate positive sales and leads. There is no other promotional medium available that delivers customers like events deliver.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events.