Exhibitions and trade events are one of the most cost effective and proven sales and lead generation tools available to businesses today. There is no other marketing or promotional medium available that can place your company directly in front of thousands of qualified shoppers who are attending an event specifically to view, compare and purchase products and services. Exhibitions and trade events give you the ability to directly connect one on one, face to face with new and existing customers. You have the ability to promote yourself and your company, demonstrate your products, explain features and benefits, directly sell and take orders, plus you will receive immediate feedback that will assist you to understand your customers better.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events. If you put the time and energy into planning your exhibition, use motivated, passionate and friendly staff, have great products and services, and are ready to work your stand hard for the length of the exhibition, you will succeed!
2016 EVENT STATISTICS
Statistic data received from 2016 exhibitors and visitors who subscribed to the event newsletter.
2016 EXHIBITION DISPLAYS
The 2016 event attracted 180 exhibiting local and national companies, filling over 50,668 square metres of exhibition space at the Gold Coast Turf Club, Bundall, Gold Coast, Queensland, Australia.
SQ/M DISPLAY SPACE
2016 EVENT PATRONS
The 2016 event attracted 13,562 patrons over the three days. Patrons came from around the local region and many others traveling from across South East Queensland to attend the event. Patrons were offered a free return pass, allowing them to return to the event for the entire three days for the one low entry fee.
2016 EVENT GUIDE PUBLICATION
EVENT GUIDES PRINTED
Australian Events produced 37,000 full colour Event Directories, with 32,000 which was inserted into the Gold Coast Bulletin and distributed throughout the Gold Coast Region. A further 5,000 copies of the Event Guide were printed and handed out to attendees at the entrance to the event.
2016 Exhibitor Survey Results
Was the Expo important to the promotion of your business ?
- Yes 90%
How would you rate the sales and leads at this event ?
- Good – Excellent 65%
How would you rate the Event promotion ?
- Good – Excellent 69%
How would you rate the Events success overall ?
- Good – Excellent 66%
2016 Exhibitor Testimonials
Australian Events show their considerable experience with the expertise shown in the seamless organisation for both the exhibitors and patrons alike at their shows.
We generated some great leads from having a Stand at the Show. Can’t wait to come back 2017 and meet some more new faces. The event was relaxed and had a good vibe.
Customers enjoyed seeing our products in the real to feel the light weight and see them running appliances with our free demonstrations.
Was a well organised great location event.
The Gold Coast Midyear Caravan, Camping Expo was a great way to promote our Business. It gave us the opportunity to promote our products and services as well as generate sales and leads in the face to face interaction with potential customers.
This was our first Caravan & Camping show and we were very happy with the results. We hit our sales target for the 3 days and have already had post event sales from customers we met at the event.
2016 Visitor Survey Results
How would you rate this event overall ?
- Good – Excellent 79%
Would you recommend this event ?
- Yes 70%
How would you rate the Entertainment?
- Good – Excellent 62%
Are you likely to attend the Event again ?
- Yes 63%
Do you intend to make a purchase at a later date from an exhibitor you saw at this event ?
- Yes 52%
Main Products of Interest
Data provided by polled patrons at the 2016 Gold Coast Midyear Caravan & Camping Expo Plus Home & Outdoor Living Ideas.
- Camping Equipment & Accessories 62%
- Caravans 53%
- Vehicles, Auto and 4×4 Accessories 35%
- Camper Trailers 32%
- Outdoor Living Ideas 29%
- Tourism / Holidays 29%
- Home Products and Accessories 25%
- Motorhomes 13%
- Boating, Fishing and Tackle 12%
- Other 10%
2016 Visitor Testimonials
Had a great time. Show did not go long enough to gather all the info available.Robert
Great show with lots to see and do.Chris
We enjoy seeing whats new in the camping world. And those fold up electric bikes were awesome.Monique
We spent all day at the event looking and comparing caravans. The event was very well organised and we had a great time.Peter
Had a great time, event has excellent seating and shaded rest areas, well set out, plenty of room to walk and talk to suppliers.Lloyd
Enjoy looking at innovative ideas that are exhibited.Greg
We were able go to all the entertainment venue’s and purchase some of the items that we had planned.Dean
There was lots to see and do, we were spoilt for choice.Kristy
I love looking at anything camping in relaxed environment. Educational things are good also for kids and adults as well. Enjoyed Paul Burt’s cooking show as well.Paul
We attended on the Saturday and we found the range of exhibitors to be very good. Other than the caravans and camper trailers, their was not a lot of double-up displays, which I thought was great. It meant we saw a larger range of items without going to see the same things at every display. Really enjoyed watching Paul Burt’s cooking demo and getting some great fishing tips at the same time. Overall, my wife and I enjoyed the expo. We had planned to only go for a couple of hours, but we ended up spending about 4 & 1\2 hours. Great work.Darryl
2016 VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors, Entertainment, Competitions and Prizes were continually promoted within these emails sent out daily and weekly leading up to the event.
2016 Website Statistics
8 weeks out from the event
From 5th June to the 31st July 2016.
First Time Visits
Website Page Views
(WEEK OF EVENT)
The website page views was collected from www.goldcoastexpo.com.au on the week of the event. From the 25th to the 31st of July 2016.
Monday 25th July 2016
Tuesday 26th July 2016
Wednesday 27th July 2016
Thursday 28th July 2016
Friday 29th July 2016
Saturday 30th July 2016
Sunday 31st July 2016
2016 Facebook Event Page Statistics